Connecting to Customers

Producers always search for new tools of delivering sales messages to target customers. Print materials – flyers, newspaper, magazine, books and journals – are among the oldest media of connecting producers to customers in limited geographic and demographic dimensions. Since the advent of the internet ubiquitous, any modern society has been changed in one way or other way. Personal communication is a first benefit for less time-consuming, convenience, anytime and anywhere – emails. Business organizations and governmental agencies have also allowed employees to communicate by emails with ethical codes and regulation. Such fast-and-convenient features have increased effectiveness and brief of messages from one person to another over their purposes of using emails. Marketers have abused or exhausted all possibilities of delivering new sales messages to target customers without acknowledge of willingness and unwillingness from customers’ moods and curiosity. Customers now have opted-out spam emails or harassed emails to customize their own selections of information and news from favorite sources – Facebook, Goupon, Twitter, and others – to scan new lowest prices of newest products and services. Such trends of sophisticated customers have indirectly increased ad sales earnings for those social network companies.

A company – small, medium and large – has to assign a sufficient budget of advertisement to maintain daily contacts of products and services with customers. The more consumers use their mobile devices – Smartphone, tablet, laptop, and others – the more effectiveness business service companies can develop new marketing tools to keep their sales revenues growing and improving. In today markets, tablet and Smartphone are not only personal handheld devices for personal purposes and lifestyles, but also business environments of new opportunities. Consumers evaluate new products and services not only by what they can see and hear, but also by what they can experience and compare from friends and other buyers. 

In 2013, the global market will circulate more than 838 billion sales messages. But business firms – retailers, service companies, online businesses, consumer goods makers, and others – will develop new approaches of building their customer bases – loyalty customers, frequent customers, and prospective customers – in order to communicate with a more effective method and proper manner through emails, postal mails and phone calls. A value of products and services which each customer requests from business firms is measured for a value of those marketing methods. Most companies have praised so-called engaging-customer activities because of more sales opportunities. Customers are also sensitive to levels of treatments and responses from business firms. Customers usually go through different phrases of discovering products and services, learning values, checking values and prices, and making a buy decision; therefore, a business firm has more responsibility of learning those phrases to communicate with customers before other competitors take a lead and finalize a deal. A car dealer and other big sales-ticket merchandise company may implement such professional approaches to earn trust and establish a long-term relationship with customers who can relay word-of-mouth marketing to friends, neighbors, co-workers and clients about products and services.Products and services can be marketed to target customers by more optimized and designed media of mobile communication, wireless connection and e-formats for years to come. Finally, a budget must be proportionately to a return on investment for an amount of sales revenues goals.