Coreporate Management for Innovative Profits

A corporation has a limited resource, including cash, technologies, manpower, business networks and brand. Now, it has encountered at least three challenges or barriers:

1. Market shares
2. Customer base
3. Innovation for Profits

Market shares are a volume of sales orders in target markets compared to other incumbent rivals. A corporation can rethink all processes to keep new orders coming from old and new clients. Products are designed and created through a business cycle of months and years. Values of products hold until a new cycle of newly developed and released products and services. Some features and values are valid in the past, but not in today's consumers' expectation. A corporation must change designs, qualities, prices and embedded technologies based on market analyses and observation.

Customer bases are specific groups of customers in one market or combined markets. Their expectations and demands also change from time to time. Their observation and sophistication about new products are quickly improved and mastered. Their yesterday favorite products will soon be replaced by new concepts and values. For instance, Smartphone, tablets and mobile media devices are developed and recycled in a vary rapid manner. That means a business needs to evaluate its budget of developing new products for a certain period of time - 1 year to 2 years, and then the former must invest a new model with a new budget. All features, functions and design are reviewed and evaluated for redesigning, re-engineering and modification for improvement, innovation and breakthrough. The more a producer can satisfy customers the more chance the former earn a larger marginal profit.

Innovation goes with new ideas, methods and deliveries. Consumers believe they have purchased the most of state-of-the-art products compared to alternative products in a same category. Innovation is implemented into three dimensional business models - a first dimension of product designs, a second dimension of product qualities, and a third dimension of product features. With all combination of three dimensional innovations, a producer can guarantee profits by maximizing values of innovation.

A corporation can adjust its budget for R&D programs based on today's market demands and future market demands. A domestic market demand is different to overseas market demands; therefore, a corporation can consider how to create one or more than one version to meet both markets.